Team
Dedication. Expertise. Passion.
General Manager
Philip Sancto
- Chartered Accountant with 15 years in the FMCG & Drinks Industry
- 7 Years with Tesco Plc
- 7 years with Concha y Toro – Worlds 4th largest winery
General Manager Oceania
Muir Leggett
- 18+ years extensive liquor industry experience across Asia Pacific
- Specialisation in FMCG sales channels across the Australian domestic market.
Head Of GTR North Asia & India
Gable Merrick
- 20 years travel retail and export expert in Asia Pacific across cosmetics, fashion, liquor and tobacco segments.
- Introduced Alfred Dunhill to India domestic. Securing a partner, selecting retail locations, finalizing terms, and launching the first Delhi boutique.
Head Of Growth & Ecommerce
William Gaultier
- Generated over $2 billion in global e-commerce for Trinchero Family Estates, Sutter Home, LHW, Lazada, Gucci, Puma among others
- Managed $200M ecommerce P&L at Sephora SEA
Sales & Marketing Executive
Cheez Goh
- Qualified graphic designer with 6+ years in the FMCG & Drinks Industry
- 5 years across multiple functions with Concha y Toro – Worlds 4th largest winery
Commercial Sales Manager Oceania
Alex Holness
- Wine industry professional with strong commercial and operational expertise across Australia’s beverage & FMCG landscape.
- Drives brand growth, key partnerships, and impactful distribution strategies.
- Scales emerging and premium brands through hands-on execution and smart route-to-market planning.
Sales & Operations Executive
May Judar
- 9+ years in Wine Industry specializing in off-trade and e-commerce sales.
- 6 years of multifaceted role with Concha y Toro – Worlds 4th largest winery
Operations Executive
Allyssa Patricio
- A Cum Laude graduate in Foreign Service with a major in International Relations from the Lyceum of the Philippines University
- 3+ years of expertise in customer and client relations, coupled with a year in Legal and Executive assistance
Social Media Manager
Dan Paloma
- 13 years of experience driving business growth through social media, high-converting content, and operational optimisation.
- Proven expertise in content creation, Shopify, Meta Ads, video editing, project and e-commerce management, and lead generation
Commercial Accounting Executive
RC
- 4+ years of expertise in bookkeeping and accounting, ensuring accuracy and compliance in financial reporting with a Bachelor’s Degree in Management Accounting
- Versatile professional with experience in accounting, administration, technical applications, and customer service ensuring efficient operations and client satisfaction.
Finance Director
Aida Pozo
- MSc in Business and Management Accounting and CIMA
- 12 years of International Finance experience covering Europe and Asia
- 4 years in Singapore partnering with Startups and SMEs
Commercial Executive Oceania
Frenny
- 2+ years of accounting & loans management experience in a Philippine government-owned corporation
- 3+ years of international accounting experience across US healthcare, agricultural accounting, and AU/SG e-commerce bookkeeping
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Legal Counsel
John Eakins
- 10+ years corporate and litigation attorney
- 5+ years managing in-house legal for retail and import across various FMCG categories
About.
CoLab is a company that was founded to facilitate the intersection of well-stocked retailers, compelling product brands, and engaged consumers.
CoLab aims to build lasting relationships with its partners and customers, and to be a trusted leader in the modern consumer goods industry.
You Should Know
Established in 2022, CoLab APAC supports route-to-market and business development of high-potential beer, wine and spirits brands across Asia Pacific with a focus on domestic off-trade channels and travel retail.
The CoLab Model is simple yet effective. We exist to unleash high-potential brands by driving efficient and progressive routes-to-market into some of the largest retailers within the region. Through our distribution centre in Singapore, we handle supply from over nine counties of origin to bring efficiencies to both our brand and retail partners in stockholding, planning and logistics.
CoLab APAC is based out of Singapore with a full-scale distribution office covering sales, marketing and logistics. From this base the business manages and ships to over six countries within the region and continues to expand it’s customer and country base. A second distribution office was set up Sydney Australia in 2024. Now a third distribution office has been operating from Q4 2025 out of Hong Kong.